UPDATED JANUARY 28TH, 2026
Privacy Policy
This Privacy Policy describes how The Worship Initiative, LLC ("we", "us", "our", or "Company") collects, uses, and shares information when you use or register for the SBC Worship Weekly Newsletter, sbcworship.com, or associated events hosted by SBC Worship (the "Services").
SECTION 1 – WHAT INFORMATION WE COLLECT
Information You Provide:
Type Detail Account Information When you create an account we may collect your name, email address, phone number, password, and any other information you choose to provide Profile Information Information you add to your profile, such as organization name, role, and preferences Communications Information you provide when you contact our support team or communicate with us
Information We Collect Automatically:
Type Detail Usage Information We collect information on how you interact with the Services, including page views, features used, actions taken Device Information We collect information about the device you use to access the Services, including device type, operating system, browser type, and unique device identifiers Log Data Our servers automatically record information ("log data") including IP address, browser type, referring/exit pages, and date/time stamps Cookies & Similar Technology We use cookies, web beacons, and similar technologies to collect information about your browsing activities
Information We Receive from Third Parties:
Type Detail Third-Party Services If you connect third-party services to your account, we may receive information from those services Analytics Providers We send usage data in third-party analytics services like Segment and Mixpanel to understand how users interact with our Services and fulfill copyright royalty obligations Marketing Platforms We may store information in marketing platforms like HubSpot when you interact with our marketing campaigns
SECTION 2 – HOW WE USE INFORMATION
We use the information for the following purposes:
Service Operations:
Provide, maintain, and improve the Services
Process account creation requests
Authenticate users and manage account access
Legal Basis: Performance of contract
Customer Support:
Respond to customer support inquiries and troubleshoot technical issues
Legal Basis: Performance of contract, legitimate interests
Security and Compliance:
Detect, investigate, and prevent fraudulent transactions and security threats
Comply with legal obligations and enforce our Terms of Service
Legal Basis: Legitimate interests, legal obligation
Analytics and Improvement:
Monitor and analyze usage trends and activities to improve our Services
Personalize and enhance features that match your interests
Legal Basis: Legitimate interests
Communications:
Send technical notices, updates, security alerts, and support messages
Send transaction confirmations and account-related communications
Legal Basis: Performance of contract
Event Sponsors (with your consent):
Share event attendee information with event sponsors for networking and follow-up purposes
Legal Basis: Consent (which you may withdraw at any time)
Marketing (with your consent):
Communicate with you about products, services, offers, and events
Legal Basis: Consent (which you may withdraw at any time)
For EU residents, our legitimate interests include improving our services, preventing fraud, and ensuring security. You have the right to object to processing based on legitimate interests.
SECTION 3 – MARKETING COMMUNICATIONS
Email Marketing:
With your permission, we may send you emails about our events, features, your purchase(s), subsidiaries, and other updates. You may opt out of receiving promotional emails from us by:
Following the unsubscribe instructions in those emails; or
Contacting us at help@worshipinitiative.com
Text Messaging:
If you provide your phone number, we may send you text messages related to your account, transactions, or with your consent, promotional messages. You can opt out of promotional text messages by replying "STOP" to any message.
SECTION 4 – CONSENT
How We Obtain Consent:
Express Consent: For marketing communications and event sponsor data sharing, we will obtain your explicit consent through opt-in checkboxes or similar mechanisms.
Implied Consent: For transactional communications (receipts, password resets, etc.), consent is implied based on your use of our Services.
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it.
Withdrawing Consent:
You may withdraw your consent for marketing communications at any time without penalty. Withdrawal will not affect the lawfulness of processing based on consent before its withdrawal. You may withdraw your consent at any time by contacting us at help@worshipinitiative.com or by mail at:
The Worship Initiative, LLC
Attn: Customer Support
7616 Lyndon B Johnson Fwy
Suite 400
Dallas, TX 75251
SECTION 5 - DISCLOSURE
We may share your personal information in the following circumstances:
Service Providers:
We share information with third-party service providers who perform services on our behalf, including:
HubSpot: Marketing automation and customer relationship management
Mixpanel: Analytics and usage tracking
Segment (Twilio): Data integration and analytics
Twilio: Text messaging services
PoweredByText: Text messaging services
Cloudflare: Security provider
Hosting providers: Website and data hosting services (e.g., Amazon Web Services)
These providers are contractually required to protect your information and use it only for the services they provide to us.
Legal Requirements:
We may disclose your personal information if required by law, including:
In response to valid legal requests (subpoenas, court orders, government investigations);
To comply with applicable laws and regulations;
To protect our rights, property, or safety, or that of our users or the public; and
To enforce our Terms of Service or other agreements
We do not sell your personal information to third parties for monetary consideration.
Business Transfers:
If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.
Event Sponsors:
We may share your name, email address, organization, and role with event sponsors who support our events. Sponsors may use this information to contact you about their products and services. You can opt out of sponsor sharing during registration or by contacting us at help@worshipinitiative.com.
Aggregated or De-identified Information:
We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, analytics, or other business purposes.
SECTION 6 – ADVERTISING PARTNERS
We use Facebook Pixel on our Services to measure advertising effectiveness and deliver targeted advertising. When you visit our Services, the Facebook Pixel collects information about your activity (including pages viewed, device information, browser type, and IP address) and sends it to Facebook. Facebook may use this information to:
Show you relevant advertisements on Facebook and Instagram
Measure the performance of our advertising campaigns
Build audiences for future advertising
You can control Facebook's use of your information by adjusting your Facebook ad preferences at https://www.facebook.com/ads/preferences or exercising your right to opt out of sharing as described in Section 9 (Your Rights and Choices).
SECTION 7 – OTHER THIRD-PARTY SERVICES
We use certain third-party service providers to support our operations, including hosting, analytics, marketing, and communication. These providers may process information on our behalf but only to the extent necessary to provide their services.
Third-party services include HubSpot, Mixpanel, PoweredByText, Cloudflare, and Twilio (Segment), which help us operate our services and analyze usage trends. These providers do not independently collect or sell your personal information. Please note that these providers may operate in jurisdictions different from your own, and your information may be subject to the laws of those jurisdictions.
Links to Third-Party Sites:
When you click on links on our Services, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
SECTION 8 – COOKIES
We use cookies and similar tracking technologies to operate and improve our Services. Cookies are small text files stored on your device that help us provide functionality, analyze performance, and deliver relevant content.
We use four categories of cookies on our Services:
Necessary Cookies: Essential for security and basic website functionality. These cannot be disabled without affecting how the Services operate
Functional Cookies: Remember your preferences and choices to enhance your experience
Performance/Analytics Cookies: Help us understand how visitors interact with our Services so we can improve them. These cookies collect anonymous information about page visits and user behavior
Marketing/Advertising Cookies: Track your activity to deliver relevant advertising and measure campaign effectiveness
By using our Services, you consent to our use of Functional, Performance/Analytics, and Marketing cookies. You can manage your cookie preferences through your browser settings. Please note that:
Necessary cookies cannot be disabled as they are essential for security
Disabling other cookies may limit certain features and functionality
You can delete cookies already stored on your device at any time through your browser settings
Cookies We Use:
Cookie Provider Purpose Duration Type __cf_bm .vimeo.com Bot management and security 1 day Necessary __cf_bm .hubspot.com Bot management and security 1 day Necessary __hssc .sbcworship.com Tracks sessions and keeps count of visits to the site 1 day Performance / Analytics __hssrc .sbcworship.com Determines if the browser has restarted (session indicator). Session Performance / Analytics __hstc .sbcworship.com Identifies unique visitors and tracks their activity over time. 6 months Performance / Analytics _cfuvid .vimeo.com Rate limiting on platforms using Cloudflare. Session Necessary _cfuvid .hubspot.com Rate limiting on platforms using Cloudflare. Session Necessary _cfuvid .hsforms.com Rate limiting on platforms using Cloudflare. Session Necessary _fbp .sbcworship.com Tracks visitors from Facebook advertising. 3 months Marketing / Advertising hs-messages-hide-welcome-message .sbcworship.com Stores user preference to hide chat welcome messages. 1 day Functional hubspotutk .sbcworship.com Tracks visitor identity and keeps track of form submissions. 6 months Performance / Analytics vuid .vimeo.com Video player tracking. 14 months Performance / Analytics
Third-Party Cookies:
Some cookies are set by third-party services that appear on our pages, including:
Cloudflare: Security and performance
HubSpot: Marketing automation and customer relationship management
Vimeo: Video hosting and analytics
Facebook: Advertising and analytics
These third parties may use cookies to collect information about your online activities across different websites. Please review their privacy policies for more information about their data practices.
How to Manage Cookies:
Most web browsers allow you to control cookies through their settings. To learn more about cookies and how to manage them, visit www.allaboutcookies.org or your browser's help section.
SECTION 9 – AGE OF CONSENT
By using the Services, you represent that you are at least 13 years of age. If you are under the age of 18, you represent that you have obtained verifiable parental or guardian consent to use our services and that your parent or guardian has reviewed and agreed to these terms on your behalf.
SECTION 10 – YOUR RIGHTS AND CHOICES
You may update, correct, or delete your account information at any time by logging into your account or by contacting us. Note that we may retain certain information as required by law or for legitimate business purposes.
California Privacy Rights:
California residents have certain rights under the California Consumer Privacy Act (CCPA), including the right to:
Know what personal information we collect, use, disclose, and sell;
Request deletion of personal information;
Opt-out of the sale or sharing of personal information for targeted advertising; and
Non-discrimination for exercising privacy rights
European Data Protection Rights:
If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR), including:
Access to your personal information;
Correction of inaccurate information;
Erasure of your information;
Restriction of processing;
Data portability;
Object to processing; and
Lodge a complaint with a supervisory authority
To exercise any of these rights, contact us by email at help@worshipinitiative.com or by mail at:
The Worship Initiative, LLC
Attn: Customer Support
7616 Lyndon B Johnson, Fwy
Suite 400
Dallas, TX 75251
We will respond to verified requests within:
45 days for California residents
30 days for EU residents
We may need to verify your identity before processing requests. For data portability requests, we will provide your data in a commonly used, machine-readable format.
SECTION 11 – DATA RETENTION
We retain personal information as long as necessary for business, legal, and regulatory purposes:
Account information: Until account deletion, plus 30 days for processing
Usage analytics: Three (3) years for product improvement and copyright compliance, or until no longer needed for business purposes
Customer communications: Three (3) years for support and service quality
Marketing data: Until unsubscribe, plus 30 days for processing
For certain business records, we may retain data longer when required by law or legitimate business needs (such as copyright licensing obligations). You may request account deletion at any time, subject to applicable legal retention requirements.
SECTION 12 – INTERNATIONAL DATA TRANSFERS
We are based in the United States and process information in the United States. If you are accessing the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.
For transfers from the European Economic Area to the United States, we rely on:
Standard Contractual Clauses approved by the European Commission where our service providers have not implemented adequate safeguards;
Adequacy decisions where available; and
Other appropriate safeguards as recognized under applicable data protection laws
We ensure that any international transfers of your personal data comply with applicable data protection requirements and include appropriate safeguards to protect your information.
SECTION 13 – CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at help@worshipinitiative.com or by mail at:
The Worship Initiative, LLC
Attn: Customer Support
7616 Lyndon B Johnson, Fwy
Suite 400
Dallas, TX 75251
